A NEW clothes store has officially opened in Droitwich with shoppers flocking to get well known brands at bargain prices.
Love Labels outlet was full of shoppers after opening its doors today (Friday) in St Andrews Square.
The outlet store aims to source surplus High Street ladies' clothing from sizes 6 to 24 and sells them for half the price.
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Liz Whiley, the face behind Love Label Outlet, has been running the business for nearly 20 years.
"We came to Droitwich because people who came to our Pershore branch said they wanted something like this here or said why don't they have this in Droitwich," she said.
"So me and husband came here, had a look around the area, liked the location, and thought there was a need for this in the town."
Love Label in Droitwich is now one of four stores in the West Midlands, which include Warwick, Pershore and Tewksbury.
The soft opening of the Droitwich store has left many shoppers telling Mrs Whiley how grateful they are for a clothes store in the town.
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Mrs Whiley added: "It has been really busy, and everyone has loved it.
"Everybody has said this is what Droitwich needs.
"They have all been positive and love the quality of the clothes and the concept that we are selling them at a reduced price."
It took Love Label around two weeks to complete its grand transformation of the former Grace Cards and Books store.
The store has a range of clothes, earrings, hats, broaches and necklaces, all from famous high-street brands.
It is decorated with pink, grey and dark blue tones and utilises the store's bare walls to make the inside look more rustic.
It has two dressing rooms, a sofa, and wooden birds stuck to the walls to be used as bag hangers.
Grace Cards and Books store hit the headlines after the previous owners won an appeal after racking up a £44,000 court bill for having breached the rules during the second lockdown in November 2020 and on two occasions in 2021.
Lydia and Alasdair Walker-Cox owned Grace Cards and Books for over 30 years before it closed its doors in April last year.
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