THE county entrepreneur behind a male-focused rosé has made an appearance on the latest season of Made in Chelsea on Channel 4.
Bradley Yarrington, who lives near Pershore, founded Brosé Wine after setting his sights on owning his own alcohol brand after working closely with household brands for years.
The 34-year-old finally took the plunge and bought the copyright for Brosé and launched a male-focused rosé wine company in 2019.
Just before the pandemic, Mr Yarrington was ready to start his own business and said: "I thought enough is enough and I decided to create my own alcohol brand.
"I invested the money I was saving for a house into my business and people thought I was nuts.
"I still haven't bought a house."
But after investing all of his savings into the new business, Mr Yarrington said: "At that point, I couldn't afford to lose."
Over the past few years, Mr Yarrington has traded globally.
And it's even become a favourite for the cast of Made in Chelsea after he co-founded the brand with cast member Sam Prince.
He said: "The wine is going to be featured on two episodes of Made in Chelsea in the new season.
"I've always watched the show, and I knew their target audience was very similar to their target audience and I just reached out to them.
"I never thought it was going to happen, but I manifested it in my head if you believe in something enough and want it enough.
"In about five years, we will be in all major supermarkets and it will be the leading male-focused wine on the market.
"And in 10 years' time, I'll sell my company for a value of £50 million at least.
"It's exciting right now, so I can't wait for the next 10 years."
Advice from the founder of Brosé Wine
Mr Yarrington said young people shouldn't be afraid when starting their business.
"Don't be afraid to fail, people don't want to do something because they think it is embarrassing, but you probably have to fail at something five or six times before you succeed," he said.
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