Farms, hotels and pubs were among the big winners at county tourism awards.

Tourism and hospitality businesses are celebrating after the 2022/23 Visit Worcestershire Tourism Award winners were announced.

Aztec Adventure claimed the top prize of the Winner of Winner’s Award ahead of the opening of its new mini golf and high ropes course at The Valley in Evesham.

A total of 37 finalists had been shortlisted by expert judges, with the 14 winners revealed at an awards evening on Friday, March 24.

Hosted by comedian Hal Cruttenden, 250 guests filled the Treetops Pavilion at West Midland Safari Park.

Paul Robinson, chief executive of Worcestershire County Council, said: “The Visit Worcestershire Tourism Awards act as the perfect opportunity to celebrate the county’s visitor economy.

“Worcestershire’s diverse offering lures visitors from across the country who are seeking short breaks, amazing experiences and great places to visit.

“Congratulations to all winners and highly commended.”

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Worcester News: Cottage in the Wood, West Midland Safari Park, Aztec Adventure and The Queen Elizabeth Inn all picked up prizesCottage in the Wood, West Midland Safari Park, Aztec Adventure and The Queen Elizabeth Inn all picked up prizes (Image: Google Maps/Aztec Adventure/West Midland Safari Park)


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The 14 winners will now be automatically put forward for the VisitEngland Awards for Excellence.

Wasting no time, entries for the next year’s Visit Worcestershire Tourism Awards are set to open in April and Visit Worcestershire is asking all tourism and hospitality businesses in the county to get involved.

Dominique Bray, business growth manager for Visit Worcestershire, said: “We were delighted to bring together the Worcestershire tourism sector for an evening of celebration and recognition.

"After the success of last year’s event, it was welcome to receive an increase of 111 entries creating tough competition.

"Congratulations to all our winners and highly commended.

"We look forward to seeing Worcestershire businesses go through to the Visit England Awards of Excellence later on this year.”

READ ALSO: 10 best places to live in Worcestershire revealed in new list

Worcester News: An awards evening was held at West Midland Safari ParkAn awards evening was held at West Midland Safari Park (Image: Visit Worcestershire)

Every Visit Worcestershire Tourism Award winner (and highly commended)

  • Business Events Venue of the Year - Stanbrook Abbey Hotel (Crumplebury)
  • Self-Catering Accommodation of the Year - Rowley Farm Holidays (Crossbrook Farm Historic Estate)
  • Camping, Glamping and Holiday Park of the Year - Hopley’s Family Camping (By the Red Phone Box Glamping and Camping)
  • B&B and Guest House of the Year Award - The Hadley Bowling Green (Woodlands 159)
  • Hotel of the Year - Cottage in the Wood, Malvern (The Wood Norton)
  • Ethical, Responsible & Sustainable Tourism Award - Treeopia (Attwell Farm Park)
  • Small Visitor Attraction of the Year - Aztec Adventure (Churchfields Farm)
  • Large Visitor Attraction of the Year - West Midland Safari Park (Severn Valley Railway and Attwell Farm Park)
  • New Tourism Business of the Year - Bluebell Retreat Glamping (Wittering SUP)
  • Resilience and Innovation Award - Forge Mill Needle Museum (The Valley, Evesham)
  • Experience of the Year - Wittering SUP (Aztec Adventure)
  • Pub of the Year - The Queen Elizabeth Inn (The Flyford and The Hadley Bowling Green)
  • Taste of Worcestershire Award - Pensons at the Netherwood Estate (All’Angelo, Droitwich)
  • Winner of Winner’s Award - Aztec Adventure