An eco-conscious pop-up fashion store is opening at M&S Worcester.

Nobody’s Child is now open in the clothing and home department and will be available in store from March to August.

The seasonal pop-up shop will offer a 30-piece capsule collection of Nobody’s Child signature midi and mini dresses, including the brand’s most popular styles, the Alexa and Felicia – where Spring/Summer sales volumes at M&S have doubled year-on-year – as well as a range of skirts, tops and jumpsuits priced from £29 through to £89.

The launch follows the successful trial of Nobody’s Child in 10 M&S stores last year and is the next stage of the partnership since M&S invested in the brand at the end of 2021 as part of its wider ‘Brands at M&S’ strategy.

While ‘Brands at M&S’ continues to be an online first platform, as M&S repositions for growth as a leading omnichannel retailer, it is leveraging the competitive advantage of its store estate to introduce the brand to new customers.

Last year, M&S also welcomed Clarks Kids, Smiggle and Hype into its stores to provide a one-stop-shop for Back to School.

Alan Macera, store manager at M&S Worcester, said: “Here at M&S Worcester we pride ourselves on providing our customers with the latest trends and hottest products from our clothing department.

"We love that Nobody’s Child delivers on-trend yet eco-conscious clothing and are extremely excited to provide the shoppers of Worcester with new designs for events and occasions this spring and summer.

"Whether you have shopped Nobody’s Child previously on M&S.com or are discovering the brand for the first time, myself and the team can’t wait to show you the new addition to our clothing department over the next few months.”

The pop-up shop is also available on M&S.com for free click and collect to more than 700 stores.