AN independent business is offering an internet critic a free sandwich in response to some less than favourable comment. 

Clint Webbe and Matt Haley, owners of Neighbourhood Deli in Reindeer Court, were featured in the Worcester News after they caused a stir with their cheeky A-board comments aimed at M&S.

A new sign has now popped up aimed at a person who comments on our website and called the pair "slightly arrogant".

The original sign on The Shambles read: "Your M&S deal looks tragic, come to NBH instead."

It is placed at the entrance of Reindeer Court, directly opposite the city's Marks and Spencer store, and caught the eye of the store's staff members.

And customers were left chuckling at the sign and staff from M&S saw the funny side - but asked for it to be changed. 

READ MORE: Neighbourhood Deli in Reindeer Court make cheeky dig at M&S

The Worcester News Facebook user wrote: "I agree that M&S food is second to none and these two think they're witty and funny?! Slightly arrogant more like."

The new sign pledges to give 'BillyS66' a free sandwich if he decides to come into the store.

Worcester News: Neighbourhood Deli set to give internet troll a free sandwich Neighbourhood Deli set to give internet troll a free sandwich (Image: Instagram)

Mr Webbe said: "I wasn't trying to bash M&S, but I was kind of trying to wind them up. 

"I always leave that side of the sign for sarcastic and witty comments. 

"One of my signs said 'Are you even a deli if you don't make your own bread?'

"But the M&S sign has been the biggest reaction we have had. 

"We have been really busy recently, but I don't think it's because of the sign, I like to think it's because we have really good food. 

"But I guess the sign is good marketing." 

Background on Neighbourhood

Mr Haley and Mr Webbe, who have 20 years of hospitality experience between them, previously worked in bars and restaurants in London. 

Mr Haley, age 30, said: "You don't really have the opportunity to have your own business venture in London, but it is more attainable round here." 

"We have a dream and we want to stay with that dream and not cheapen ourselves in order to achieve it." Mr Webbe added.