A NEW 'pop-up' clothes shop has moved into the closed city Topman/Topshop but store bosses have yet to replace the old sign.

Some shoppers have been left confused after entering the shop only to find it does not stock any goods from Topman which went into administration in 2020. However, a shop worker at the new business said customers understood the store was not trading as Topman/Topshop and, if they did not, this was clearly explained to them.

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We reported before Christmas how the shop windows displaying dresses and winterwear could be seen at the old Topshop building, which has been closed since 2021.

One shopper said: "I mean maybe they are in the process of changing the sign, but it’s been like that for a while."

The Worcester News went to the shop but a man at the store did not provide a name for the business, describing it as a 'pop-up shop'.

The worker, who declined to give his name, told us he would pass on the reporter's contact details to the manager. He explained that the shop had opened just after Christmas.

He added: "We will take off the sign when we're ready. We don't know how long we're going to be here for. It doesn't have a name. We tell customers it's not Topman.

"We're only going to be here another month or two. The manager has told us we don't have to change the sign. 90 per cent of people know it's not Topman and they say 'it's fine, it's okay'."

The store stocked a range of women's clothes including Franco Moda, mine yours, Moda and My Bestiny.

In 2021, it was confirmed that ASOS sealed a £265 million takeover of Arcadia, including brands Topshop, Topman, Miss Selfridge and HIIT.

Administrators for Sir Philip Green’s retail group said Asos has paid an additional £65 million for current and pre-ordered stock.

Arcadia collapsed into insolvency at the start of December 2020 after pandemic closures further exacerbated the group’s troubles.

In a desperate year for the UK retail sector, Arcadia Group were the biggest high street casualty of the pandemic, after appointing administrators in December 2020, putting 13,000 jobs at risk.

At the time, the company admitted the forced closure of stores as a result of the Covid-19 pandemic has had a “material impact on trading.”

Worcester's High Street has seen several new additions throughout the year, including Izzy's Ices and Donuts, Mooboo Bubble Tea and Cupp Bubble Tea.

A spokesperson for Worcestershire trading standards said: "The name above the door isn't necessarily the specific business you're doing business with.

"Even, for example, J Smith & Sons butchers could be a trading name if the Smith family has set up a limited company to trade through. It could be ABC Ltd trading as J Smith and Sons and ABC Ltd is who your rights as a consumer stand against.  As long as the correct information is provided on relevant paperwork given to customers, Trading Standards would not need to investigate the issue further."

Active companies must display their full registered company name at their registered office.