THE owners of an independent cafe have managed to cause a stir with their cheeky A-board comments aimed at a national chain.
Clint Webbe and Matt Haley, owners of Neighbourhood Deli put up a sign on The Shambles which read: "Your M&S deal looks tragic, come to NBH instead."
It is placed at the entrance of Reindeer Court, directly opposite the city's Marks and Spencer store, and caught the eye of the store's staff members.
Customers were left chuckling at the sign and staff from M&S saw the funny side - but asked for it to be changed.
Mr Webbe, age 29, said: "I put up the sign because I was trying to get attention from people.
"I also wanted to get people's attention.
"People found it funny and some of our regular customers came in and mentioned it to us."
After receiving a visit from a member of staff from M&S, Mr Webbe agreed to change the sign - but not in the way the department store was hoping.
Mr Webbe added: "Someone from M&S came out and said 'come on behave, we don't even do meal deals'."
The new sign read: 'The M&S dude told us to change the sign, but it won't make their sandwiches better, come to NBH instead."
Mr Webbe said: "I wasn't trying to bash M&S, but I was kind of trying to wind them up.
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"I always leave that side of the sign for sarcastic and witty comments.
"One of my signs said 'Are you even a deli if you don't make your own bread?'
"But the M&S sign has been the biggest reaction we have had.
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"We probably will do it again, but we might not target M&S in particular.
"We have been really busy recently, but I don't think it's because of the sign, I like to think it's because we have really good food.
"But I guess the sign is good marketing."
Mr Webbe and Mr Haley, age 30, are hoping to open up a bigger restaurant in the new year.
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Neighbourhood background
Mr Haley and Mr Webbe, who have 20 years of hospitality experience between them, previously worked in bars and restaurants in London.
Mr Haley, age 30, said: "You don't really have the opportunity to have your own business venture in London, but it is more attainable round here."
"We have a dream and we want to stay with that dream and not cheapen ourselves in order to achieve it." Mr Webbe added.
The Worcester News has contacted M&S but has not received a response.
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