Jeremy Clarkson endorsed beer Hawkstone removed from Red Lion menu

Red Lion landlord Tom Doggett has removed Hawkstone lager from the pumps at the Evesham pub and replaced it with Brew 61's Leaping Lambs. 

Clarkson created Hawkstone Lager using ingredients grown at his Diddly Squat Farm in Chipping Norton, Cotswolds.

Punters have been able to buy Hawstone for £4.20 and it quickly became the pub's house lager due to its popularity. 

But Mr Doggett said he wanted to ban the lager in the pub and 'stick to his principles'. 

Although Mr Doggett said Clarkson's previous comments had made him feel uncomfortable in the past, the decision to ban the lager was enforced after a column Clarkson wrote for The Sun regarding the Duchess of Sussex.

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Red Lion in Evesham bans Jeremy Clarkson pub after controversial comments (Image: PA)

Clarkson has caused outrage after writing of Meghan: "I hate her. Not like I hate Nicola Sturgeon or Rose West.

"I hate her on a cellular level."

He followed it up by writing that "he dreams of the day she will be made to parade naked through the streets of every town while crowds heckle her". 

Mr Doggett, age 42, said: "I was always slightly uncomfortable with Jeremy Clarkson's connection to the pub, but it was a local lager and I wanted to support a local business.

"I took over the pub in August and I wanted to make it a safe and friendly place for people.

"We have a lot of women who come here on their own and they say they feel safe in the pub. 

"And if someone in the pub made comments like Jeremy Clarkson, at the very least I would ask them to be quiet or kick them out.

"Keeping the pub lager would undermine my authority, if I won't tolerate misogyny, people could easily turn around and say 'but you sell Clarkson's beer and he says it'.

"You have to stick to your principles, I want to find ethical supplies who make the world a better place.

"It was our most popular beer and it became our house lager. 

"If someone asked for a lager, they would get that one.
"But some people would come in asking for Jeremy Clarkson's lager. 

"At the end of the day, we vote with our wallet, every pound you spend is showing how you want the world to be, you have to go with your principles. 

"There is a new beer on the menu and hopefully people trust the decision."

The article has become the Independent Press Standards Organisation’s (Ipso) most complained-about article, the regulator said.

Writing on Twitter, Clarkson said he was “horrified to have caused so much hurt” following the backlash and that he would “be more careful in future”.