A POPULAR doughnut shop in Worcester city centre has closed its doors.

Guilt Trip, at 54 Friar Street, confirmed in October that it would set to be closing its city centre location, and the building now appears to be totally empty.

The logo on the building still remains, but the interior of the once-popular doughnut shop is now bare.

Despite the Friar Street closure a second location still remains on Weir Lane in Lower Wick.

A statement posted on social media confirming the closure said: "Unfortunately, our doughnut journey has come to an end at Friar Street.

"As we search for new premises our fresh and delicious doughnuts are still available at our Weir Lane café and on Deliveroo, Uber Eats and Just Eat."

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The brand's location on Weir Lane offers hungry visitors the chance to sit down and enjoy a coffee and a doughnut, and a Guilt Trip van can often be found at events and venues in Worcestershire.

Guilt Trip also covers private events and weddings, with interested parties able to enquire about availability via its website.

Over the years, the building has been a Vape Store, clothing retailers Espada and Promesse and a hairdresser called Bacalls. 

READ MORE: Meeting Place on Friar Street in Worcester closes

Guilt Trip is not the first business to close recently on Friar Street, with Meeting Place closing its doors at the start of November.

Meeting Place took over the former Mac and Jac's in Friar Street during the pandemic in 2020. 

And in a short space of time, the independent business built up a loyal fan base and TripAdvisor was flooded with positive reviews. 

The community-led cafe focused on serving seasonal dishes and sourced its ingredients from Worcestershire. 

The couple revealed the news on Facebook and said they have decided to close with a 'very heavy heart.'

But now cafe owners Edward and Nancy Little Jones have said they can no longer compete with rising costs. 

Friar Street is home to several cafes, restaurants and pubs, and is often one of the city centre's busiest streets.