PRIME Hydration: Nisa Local on Derwent Close sells the drink for £8

Staff at Nisa Local, in Derwent Close, say youngsters are so desperate to buy the drink they think nothing of paying above the typical asking price.

Schoolchildren are queueing out the door to get their hands on bottles of Prime Hydration, created by YouTube stars KSI and Logan Paul.

They have even had to remove it from the fridges as children block the aisles gathering around to grab a bottle.

The drink is on sale at Asda on Silver Street for £2 a bottle but is often sold out within 30 minutes of restocking.

Ameer Khan, who is a shop assistant at Nisa Local, said: "It comes in on Friday and by Monday I have none at all, no matter how big the order is. 

"Every ten minutes kids come back asking if it is here yet. 

"Some even send their dads in. 

PRIME Hydration is sold at Nisa Local on Derwent Close in Worcester. (Image: Newsquest)

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"One dad comes in every hour asking if it's here." 

Due to the popularity of the drink, customers are only allowed to buy two when they visit the store. 

The 21-year-old said: "Someone came in and bought 24 bottles when we didn't have a limit on them.

"We don't put our Prime out anymore, we keep it behind the counter. 

PRIME Hydration is kept behind the counter at Nisa Local on Derwent Close in Worcester. (Image: Newsquest)

"It started off in the fridge but the kids started crowding it in the store.

"I just put one of each flavour up for show. 

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"Customers kept asking us if we sell Prime and showing us pictures on their phones and I didn't know what it was to begin with. 

"But now we get a delivery every Friday. It doesn't come at a set time, so some people come every 10 minutes to ask if it's here yet. 

"People go crazy for it and come after school. 

Ameer Khan, 21, said people are going crazy for PRIME Hydration (Image: Newsquest)

"I get why all the kids want it because someone famous has made it." 

Mr Khan, who has worked at the store for three years, said: "I've never seen anything like this. 

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"It has never been like this. 

"It's never got this crazy over a drink." 

"We can have a queue on 10 to 15 customers outside the shop. 

"The blue raspberry is the most popular, but it's a preference at the end of the day."