DESPERATE shoppers are buying up a drink created by a pair of YouTubers within minutes of it hitting the shelves.
Prime Hydration is selling out within half an hour of the drink being restocked at Asda on Silver Street in Worcester.
The supermarket has even had to make a plea for people to 'shop responsibly' with a staff member saying it sold out "within 30 minutes".
Stores in the UK have started stocking the new hydration drink which was launched by YouTube stars KSI and Logan Paul.
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It is proving so popular the city's store is limiting customers on the numbers they can purchase.
Shoppers are only allowed to buy three bottles of each flavour of the £2 drink.
The block-coloured bottled drink comes in 11 different flavours including blue raspberry, tropical punch, lemon-lime, and orange.
Launching first in America, Prime Hydration became immensely popular selling out in a matter of hours when it was first available online in January.
Since launching in the UK, people have been seen queuing outside shops in the hope they will get their hands on the energy drink.
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Shelves were empty in Asda when a Worcester News reporter visited the supermarket.
A sign on the shelf reads: "Maximum purchase: three units per customer on each flavour of Prime Hydration Drinks.
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"At this time of high demand, we're working hard to keep our shelves stocked with items for everyone.
"We've always been proud to serve our customers with great items, and we'd ask all our customers to please shop responsibly so we can help make sure there is enough to go around."
KSI spoke about the celebrity-endorsed drink in an episode of The Fellas podcast where he reacted to the popularity of the energy drink and explained why it is so hard to find.
He said: "It’s always sold out, man. Honestly, people are selling it on the black market.
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"The only place you’re meant to get Prime is Asda and Arsenal stadium. But people are getting it at petrol stations.
"Asda employees aren’t even putting it on the shelves anymore.
"They’re shipping it out lowkey. They’re like ‘what’s the point, I put it on the shelf, and it’s gone instantly."
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