TIME-conscious shoppers could stand the chance of winning a new watch as a city centre jewellers celebrates its first birthday.

W1 Jewellers in Worcester's CrownGate shopping centre has teamed up with Storm watches to give away a lady's and genetleman's timepiece as part of the celebrations.

Manager Matt Cameron said it had been a good first year for the store which officially celebrates its birthday on Sunday, May 11.

"We are mainly designer and fashion-led," he said. "The people of Worcester don't really have a jewellers like that.

"We are still finding our feet but it has gone very well."

Mr Cameron said he has organised a competition for people to stand a chance of winning either a woman's watch which has a diamante strap, or a man's chunky, digital watch.

He said anybody who would like to enter the competition should visit the store in Chapel Walk and pick up and application form from Monday, May 5 until Saturday, May 17.

The draw for the winner will be made in store on Sunday, May 18.