Hundreds of attendees and smoke grenades at Fireaway pizza opening

Fireaway Pizza opened its doors to the public on Bank Holiday Monday (August 29) this week, and saw hundreds of attendees descend on Angel Street.

The business gave away free pizzas to 100 customers, a £500 giveaway competition as well as free food for the homeless and the vulnerable. 

It revealed that during the day it made 300 pizzas and ended up running out of dough due to the high demand.

Ariel pictures taken from the opening show hundreds of people on the city centre road, and a woman holding a smoke grenade which billowed throughout the street.

On the other side of the road from Fireaway Pizza, black and orange balloons were installed, alongside a punchbag machine and signs for the restaurant.

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But the event started to deteriorate when a DJ with loudspeakers playing pop music, fire breathers and luxury cars turned up outside the venue. 

Initially, a procession of firebreathers and luxury cars was planned to mark the opening of the pizza shop. 

Fireaway Pizza opening.

However, that idea was abandoned after police officers advised the organisers against it.

READ MORE: Fireaway Pizza owner on Angel street defends opening event

The new Worcester store is the latest step in Fireaway’s continued expansion, which recently saw them pass 200 stores.

Founder Mario Aleppo set out to create an unrivalled pizza experience by going to Italy and meeting farmers for the choicest peeled tomatoes directly from Naples.

Mario said: “We like to innovate and have also introduced the full range of gluten-free and vegan options to ensure there is something for everyone.”

He then negotiated with mills in northern Italy who prepare the flour to his own specifications.

The restaurant is open from midday to 11 pm seven days a week and is available through Deliveroo, Just Eat and Uber Eats.