SHOPPERS in Worcester city centre will have the chance to help disadvantaged families living in South American villages by accepting a cup of coffee and a chocolate muffin - for free.

Fairtrade Fortnight, a national initiative aimed at raising awareness of the need to treat overseas traders fairly, starts this week and people are being urged to get involved. Worcester College of Technology, which was awarded Fairtrade status in 2005, and Whittards of Chelsea, will be setting up in CrownGate shopping centre's Bell Square tomorrow giving away free Fairtrade products, advice, information and goodie bags.

Alexander Gwinn, Fairtrade co-ordinator of the eco-campus group at the Worcester College of Technology, said: "We will be inviting the public to fill out a short questionnaire on Fairtrade issues and encouraging them to make a commitment to purchasing Fairtrade products in the future. In return for their trouble, they'll get a free sample of delicious Fairtrade chocolate."

The events in Bell Square will take place between 10am and 2pm. There will also be a special football match between the college and the University of Worcester at 2pm on Wednesday.

Worcester MP Mike Foster has backed the campaign. "Fairtrade helps support seven million people in the developing world," he said.

"Our shopping habits can make a real difference to the world's poorest people. By buying food and presents from developing countries we will help grow their econ-omies and reduce poverty."