Andrew Tate has been banned from Facebook and Instagram for violating its policies, Meta has confirmed.

The parent company of the two platforms said it had removed Tate’s official accounts for breaching its rules around dangerous organisations or individuals and that he was now banned from using either Facebook or Instagram.

Tate rose to fame in 2016 when he appeared on the reality TV show Big Brother. However, he was removed from the programme after a video surfaced online which appeared to show him attacking a woman with a belt – a clip he claimed had been edited.

He has since gained further notoriety online for a number of comments about women, including suggesting that they “bear some responsibility” for being assaulted – an incident for which he was banned from Twitter.

A number of campaign groups have criticised Tate for his views and warned he was a danger to young men and boys who see his content online, urging the various platforms on which he is active to remove him.

Worcester News: Andrew Tate (Channel 5 via PA)Andrew Tate (Channel 5 via PA)

Andrew Tate videos began going viral on TikTok

Videos of and about Tate have also become popular on both YouTube and TikTok – videos using a hashtag of his name have been viewed more than 13 billion times on TikTok alone.

In a statement, a TikTok spokesman said: “Misogyny is a hateful ideology that is not tolerated on TikTok. We’ve been removing violative videos and accounts for weeks, and we welcome the news that other platforms are also taking action against this individual.”

Google – which owns YouTube – has also been approached for comment.

Joe Mulhall, director of research at Hope Not Hate, said: “Tate poses a genuine threat to young men, radicalising them towards extremism misogyny, racism and homophobia.

“We’ve provided significant evidence to the major social media platforms, including Meta, about his activity and why he must be removed.

“We welcome Meta’s swift action to remove Andrew Tate and we’ll be putting pressure on TikTok to follow this example. They must act now to prevent further spread of these extremist views.”

Ruth Davison, chief executive of women’s safety charity Refuge, said Meta had made the “right decision” in banning Tate.

“This is the kind of decisive action needed to tackle the online radicalisation of young men towards a violently misogynistic worldview,” she said.

“The same kind of action is now needed outside of high-profile cases like this – we know that women are experiencing stalking, harassment and abuse online every day, often without so much as a response from social media companies.”

Imran Ahmed, chief executive of the Centre for Countering Digital Hate, said Tate’s “hatred” had been “amplified into millions of young men’s newsfeeds”.

He said social media platforms now needed to do more to crack down on videos showing Tate or those which amplify his views.

“More needs to be done. Tate encourages his followers to post his videos using their own accounts and link back to his website. Accounts are still pumping out clips of Tate as part of his Hustler’s University pyramid scheme. YouTube is rife with videos doing this, and have made Google up millions in ad revenue,” he said.

“Meta should now go further and ensure that other people posting videos containing Mr Tate are sanctioned for breaching their community standards on hate, and ban the posting of links to his website, which contains material designed to radicalise young men.”

In a statement, Tate denied he had misogynistic views and accused the media of creating a “false image” of him.

“It is very unfortunate that old videos of me, where I was playing a comedic character, have been taken out of context and amplified to the point where people believe absolutely false narratives about me,” the statement said.

“Internet sensationalism has purported the idea that i'm (sic) anti women when nothing could be further from the truth. This is simply hate mobs who are uninterested in the facts of the matter trying to personally attack me.

“The media is spinning a false image of me, on repeat, and Instagram bowing to pressure is a massive shame.

“I have nothing but positivity to spread regarding all PEOPLE, whether (sic) male OR female, and this has been reflected in all of my recent messaging and posts.”