In my last column, I mentioned that things were tight for us at the moment, basically because money is tight generally and people are going out less.

One of my main jobs in the organisation is to programme the venues, and there is no doubt that smaller audiences coming in make for defensive programming.

What does that mean? Well, simply, trying not to take any financial chances with any event.

Most of the time, I try to bring great artists or well-known companies that will make a profit on ticket sales. However, in normal circumstances we would also take some risks on new artists, and also programme some concerts that we know will make a small loss, eg contemporary dance, world music or maybe new talent in various genres.

I feel we have a responsibility to bring on new talent and should offer a variety of new acts rather than tried-and-tested things.

For the time being, though, we have to try not to lose money, so that inevitably means being cautious. Hopefully, that won't last too long, I've always felt that we should take a few risks in the arts when economic conditions allow. Roll on the good times!

* Chris Jaeger is chief executive of Worcester Live