Because customers at the business, which has been operating in Copenhagen Street for 19 months, serves around 100 Belgian beers, complemented by Belgian-inspired foods.

Owner Craig Finn said: “Our beer menu comprises beers from Belgium’s finest brewers and includes tripels, dubbels, Trappist and Abbey beers, lambics, fruit beers and much more.

“Our food offering ranges through frites, hot and cold baguettes, croque monsieur, charcuterie, cakes and pastries, waffles, ice cream and more.

“And we have natural wines, quality spirits, teas, coffees and soft drinks to tempt any non-beer drinking customers.”

Belgian buns on the bar

Craig is very proud that TripelB received Orval Ambassador status in recognition of the way that the famous Trappist beer is served and also that the bar hosted a Fantome ‘meet the brewer’ event – “hugely exciting given that Fantome are a favourite brewery of mine,” he says.

But he adds: “Perhaps more importantly is the recognition we get from our customers, not just via some amazing reviews on Google, Facebook, Tripadvisor etc. but verbally.

Tell us who you think should be our Trader Of The Week here

“So many people feel moved to comment on how much they enjoy TripelB and the uniqueness of it and that makes me proud. Finally, our reputation has grown so much wider than Worcester that we have people travelling to the city and staying overnight, just so they can spend time with us.

“This is particularly true in these times when people are unable to leave the UK. We’ve even attracted a fair amount of online attention internationally!”

Of course, bar staff are well versed in the art of working out what people are trying to order, especially as the evening wears on, but it can also give rise to some amusing requests.

The Bruges bar

Craig said: “We had a poster on the wall last year advertising an upcoming live music event featuring a local duo.

“There was much amusement when a lady, unsure what to order due to the size of the beer menu, approached the bar and requested a pint of Roscoe P Coltrane – the name of the featured musical duo!”

Back on the Belgian beer, Craig said: “If you love Belgian beer you need to visit us.

“If you aren’t familiar with Belgian beer, you need to come and try it as you’ll most likely be smitten. If you really aren’t into beer, we have fantastic coffee, natural wines and spirits. If you like your frites, you must try ours as well as our other culinary delights.

“And we’ve been collaborating with Grandad’s Kitchen of late. If you haven’t tried their food, it really is superb.”

And for those whose memories are a little fuzzy, Roscoe P Coltrane was the bumbling sheriff in early 80s US TV import The Dukes of Hazzard.

TripelB Belgian Beer Cafe is part of a Facebook group called Worcester Virtual High Street.

The ‘Worcester Virtual High Street’ group is free to join and allows independent shops, services, tradespeople, crafters, e-sellers and entrepreneurs of all kinds to promote their wares to customers free of charge.

Shoppers in turn have the chance to discover hundreds of exciting products, service providers, special offers and one-off buys on their doorstep – more details at https://worcestervirtualhighstreet.co.uk

Do you have a business that deserves its moment in the spotlight? Or do you know of one?

You can let us know by following the link below

All we need are a few details and their efforts can be showcased in print in the Worcester News and online on our social media channels.