A popular theatre in the county has been awarded £15,000 by the BFI Film Audience Network (FAN) as part of its BFI FAN COVID-19 Resilience Fund for its cinema.
Malvern Theatres closed due to the coronavirus pandemic with its future uncertain and this contribution will help protect the future of its cinema.
Emma Maggs, head of development at Malvern Theatres, said: “Like all independent cinemas and venues, we lost our income overnight when we closed our doors in the face of the crisis.
“This contribution will help us survive these dark days and plan more confidently for the future.
"Film is at the heart of our artistic planning and we take pride in delivering an incredibly diverse programme.
“Malvern Theatres has built a loyal audience who like to watch films from every genre, and we look forward to welcoming everyone back to enjoy the best of British and world cinema as soon as we can.”
The theatre’s own public fundraising appeal is also ongoing, with donations reaching more than £80,000 so far.
Ben Luxford, head of UK audiences, BFI, said: “Redirecting National Lottery and mayor of London funding to make emergency grants to our independent exhibitors has proved to be a lifeline, enabling our fantastic venues, cinemas and festivals across the UK to remain in business in the immediate term.
“However, it is clear that these vital and unique organisations, which are crucial to the rich cultural fabric of their local communities, are still in crisis. When allowed to reopen, safely implementing social distancing guidance will not only be logistically impossible for some, but many are also unlikely to cover their costs when operating at reduced capacity.
“Losing these exhibitors would be a huge cultural loss for UK audiences, so I am pleased FAN has been able to help them keep the lights on while we all face the oncoming challenges.”
Grants were awarded to independent venues in critical financial need as they continue to face months of closure and uncertainty.
To donate to Malvern Theatres, visit: malvern-theatres.co.uk/support-us/
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