Morgan Motor Company is an iconic name in the British car industry, and this year the firm celebrates its 110th anniversary. I went to their factory in Malvern to hear the full story.

Steve Morris, managing director of the company, has been with Morgan for 35 years. He first started in 1983 as a sheet metal apprentice, completing his City and Guilds training in Birmingham alongside work before rising through the ranks, becoming a board member in 1999.

He said: “The work has changed dramatically since I began working here, but what has not changed is who we are as a firm. We are very privileged to work in a lovely part of the world here in Malvern and to still be where the firm started all those years ago, we are very proud to stay true to our roots.”

For a car manufacturer to still be around after a century when so many other firms have fallen by the wayside is an impressive feat. Steve, 51, puts this down to forward focus while still keeping hold of the firm's heritage: “It is almost paradoxical, but we are focussed on honouring the past and looking towards the future at the same time.

“We have to change with the times and produce cars that are suitable for modern drivers, but still retaining the classic look and style. For example, we continue to make parts for old models. So even though someone might own an earlier Morgan, they can still get parts if they need to repair it. That is something you don’t always get with car manufacturers.”

Being a company with such a long history, it is no surprise that there are multiple generations of families from Malvern still working for the company, something Steve is highly proud of, adding: “We have got staff who are third or fourth generation employees of Morgan, some of our craftsmen and women have been here over 50 years.

“I know it is a cliché but we really are a family here.The business is challenging but we work together to move forwards."