BEEF farmers in the Worcester area can look forward to enhancing their business competitiveness when they enroll on a £1 million comprehensive e-commerce course.

The innovative Farm Connections scheme is aimed at integrating beef producers into the professional supply chain with a package which includes the provision of laptops, beef enterprise software and full support and software training.

Farm Connections, which will also run in the South West and Wales, was developed out of a partnership between Sainsbury's, major meat processor Anglo Beef Processors, and the Red Meat Industry Forum, an organisation set up to help the British red meat industry recapture and maintain a leading position in the marketplace.

The training, part-funded by regional development agency Advantage West Midlands, will allow farmers to view a range of vital data via a click of a button - from information on carcass quality to the latest market stats and consumer trends.

The aim of the course is to help up to 250 farmers in the West Midlands understand their costs. Training for Farm Connections starts in the region this month and runs to March 2008.