A mother and daughter have been seriously injured in road traffic collision in Pershore.

The women were both airlifted to hospital following the accident, which happened in Bridge Street, just after 5.30pm today.

A rapid response vehicle, ambulance and two County Air Ambulances were dispatched to the scene after a number of 999 calls to the West Midlands Ambulance Service.

A spokesman said: "The rapid response vehicle arrived on scene within eight minutes of the emergency call.

"A 23-year-old woman was treated at the scene for serious injuries to her hip and chest.

"A second woman, believed to be in her fifties, was also treated at the scene for injuries to her chest."

The driver of the second vehicle did not require hospital treatment.