BEAR-FACED cheek may help to break world records for the largest ever teddy bear's picnic.

The Guinness Book of Records attempt is due to be held at Eastnor Castle, near Ledbury, on Sunday, July 29, between 11am and 4pm.

The record stands at 33,573 bears together with their owners at Dublin Zoo in Ireland on June 24, 1995.

Each person can bring up to 20 bears to the picnic at the castle.

The picnic is being organised to celebrate the launch of a series of Rupert Bear books published by Egmont UK Ltd.

Entry to Eastnor Castle is £3.50 for adults, £1.50 for children and kids under five years get in free.

Log on to www.eastnorcastle.com for for more details.