DUBTOBERFEST is coming to Throckmorton Airfield near Pershore, with a mission to combine "all the fun of Oktoberfest and Germany's greatest cars and vans".
Organisers say this makes it "the UK's only Bavarian themed VW festival in the middle of summer".
So break out the lederhosen, no matter what it reads on the thermometer, and be prepared to raise a stein or two.
A spokesman said: "Why wait till Munich?
"It's a full of classic festival fun, including huge bierkeller tent with long tables, fabulous food court, fun fair rides, kids play zone, children's entertainers, oompah party night, fancy dress, superb live bands all weekend, DJ sets, camping areas, climbing wall, archery, graffiti workshops, trade stands and of course hundreds of modern and classic Volkswagen cars and camper vans."
The spokesman added: "You don't have to own a VW to attend the festival.
"Our trade area will have over 50 stalls ranging from clothing to VW gifts, services and unique products you won't find on the high street as well as several experts that specialise in repairing or renovating these classic cars and buses."
The festival will run from July 29 to July 31.
Tickets from - www.dubtoberfest.co.uk
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