A BID is being launched to reclaim Edward Elgar's 'Land of Hope and Glory' masterpiece as Worcestershire's own.

Every year at the Last Night of the Proms the powerful tune takes centre stage - a fitting stage for the county's most celebrated figure to live on.

But now council chiefs say one song, among the best known across Britain, should be "taken back" by Worcestershire to raise the county's profile.

The county council has started a campaign to encourage as many residents as possible to stretch their vocal cords and film themselves singing the tune.

The effort is being supported by a raft of leading bodies like Visit Worcestershire, the Worcestershire Local Enterprise Partnership, (LEP), festival organisers and choirs.

Videos are being showcased on a website created at County Hall, to help attract more tourists to Worcestershire.

Councillor Ken Pollock, the cabinet member for economy, skills and infrastructure said: "Worcestershire is a county that has so much to offer, it deserves to have its own anthem.

"Land of Hope and Glory is one of the most famous songs around and I am proud of its links to this county.

"I would encourage as many people as possible to get behind the campaign and to share their pride in Worcestershire by singing the song."

Stephen Shellard, musical director of Worcester Cathedral Chamber Choir, added: "The importance of Sir Edward Elgar's music is not only felt worldwide but also amongst the people of his home county.

"Music is one of the few things that can truly unite people, and his music has found its way into the hearts and minds of millions, not least through his best known tune.

"Great music always stands the test of time and I would urge as many people to record their version of this moving and iconic melody to make it their own, bringing it into the 21st century."

We revealed earlier this year how MPs had debated the tune in parliament, with some saying it could even become a new national anthem.

MP Toby Perkins wanted legislation to enable England sporting teams, including the national football, rugby and cricket sides, to be greeted by their own anthem in the same way as Scotland and Wales.