WHEN Sean Taylor's truck looms in your rear view mirror, there's no mistaking what's coming past. As he goes by, into the distance ahead disappear Damon Hill, David Coulthard, Ayrton Senna, Jenson Button, model Lucy Pinder and Girls Aloud popstar Sarah Harding.

In the road haulage world of fancy logos, distinctive colour schemes and eye catching transportation, this is one on its own.

It stops the traffic everywhere from motorway service stations to the middle of Worcester on a Saturday night, when an emergency pull-up for a takeaway drew the punters from the bars quicker than Posh and Becks in a stretch Limo.

"I couldn't believe it," said Sean. "I only stopped off for something to eat on the way home and when I got back to the vehicle there were people all round it. Even the bouncers came out of the bars to have a look."

Which is not surprising really, because this is a seriously attention-grabbing paint job.

Emblazoned across the bodywork of the huge Scania tractor unit, which hides a mighty V8 engine, are images of some of the greatest names ever in British motorsport, plus a clutch of beautiful women wearing not much at all.

As Sean's three-and-a-half-year-old daughter Ellie remarked when she first saw it: "Daddy, there are an awful lot of girls on your truck!" Fortunately, wife Jackie can see the marketing benefits it brings for Sean M Taylor Transport.

"I bought the Scania R580 eight months ago and wanted something really different," said Sean. "So I gave Adam Hayden a ring."

Now Adam, who lives in Cornwall, cuts a fairly incongruous figure in the trucking industry.

With his long hair and surfer clothes, he looks as though he'd be more at home on the beaches of Fistral or Widemouth Bay.

But Adam runs Scrawl Art and specialises in large scale image work. Just the man for the Scania.

"I wanted a British Formula One theme on the cab," said Sean, "because I'm mad about motor racing, so we've got some of the most successful British drivers of the past, plus a couple of the new ones like Lewis Hamilton and Anthony Davidson.

"The girls were Adam's idea," he adds hastily.

Working with a projector and airbrush, Adam took about a month to complete the job, which was done in a commercial paintshop at Hartlebury and cost about £3,000.

But it didn't all end there, because Sean suddenly found he had a truck that other people wanted to be seen with. No more was this just the front end of a juggernaut hauling freight, but an attractive conveyance for all sorts of occasions. "I started having calls asking if it could be used at weddings to take the bride to church," he said. "Students have used it for school proms and I've even been asked to do a funeral for an old truck driver."

It beats a sombre black hearse into a cocked hat any day of the week.

And it's been right at home transporting the rigs to rock festivals. Sean has done all the V weekends at Weston Park.

He went into truck driving at the sharp end. "As a lad growing up in Worcester, I used to watch the lorries of E Taylor and Son of Martley going past and I thought I want to do that'," he said.

"I worked for a while as a tree feller and a JCB driver and then when we moved out to Martley, I met the three Taylor brothers.

"I gained my HGV licence and then went to them for some work. I remember Grahame Taylor saying, Right Sean, we'll drop you in at the deep end. It's the best way to learn'.

"He gave me the keys to a great big Scania with a 45ft trailer and told me to pick up on a business park in Worcester with two drop-offs in Southampton.

"I'd taken my test on a much smaller truck and I'll tell you, it was scary. But away I went and after that I was hooked."

Sean set up his own haulage company in 2002 and this year he promised himself a fifth birthday present. In his language this turned out to be the brand new top of the range Scania truck with the eye-popping paint job that turns heads wherever it goes.

Or to slip into the vernacular: "Breaker, breaker 10.4 Have you seen what's in your back door?"