Staff went bananas at a Worcester store to celebrate the beginning of Fairtrade Fortnight, highlighting the need to pay poor farmers in the developing world a fair price for their products.
The St John's Co-op joined more than 25,000 shops across the county in the biggest ever simultaneous banana-eating event, during which staff also monkeyed around with giant inflatable bananas, monkey masks and costumes.
The Co-op introduced the UK's first fair trade banana in 2000 and now sells 22 million a year. Store manager Ron Taylor is pictured with his staff.
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