A SEX shop in Worcester wants to rebrand itself but councillors have deferred a decision on its new look because they could not read what the signs said.

Darker Enterprises wants to give the private shop in Lowesmoor a lift and bring its fascia in line with the company’s corporate identity.

While councillors on Worcester City Council’s licensing committee did not have any problem with the sign proposed for above the front door, they were concerned about what was written on the windows which also face on to the entrance to Silver Street.

Councillors said the shop is already in a prominent location and that the £70 million redevelopment of Lowesmoor, including the construction of a new Asda supermarket, will add to footfall in the area, especially children.

As a result councillors have asked for further details about what the company wants to advertise on its windows to make sure the wording is appropriate.