THE streets of Worcester were turned into an open air showroom on Saturday as the city’s seventh Motor Festival roared into town.

Vehicles ranging from a vintage 1924 Rolls Royce to the latest Ford Kuga were dotted around the city centre as enthusiasts mingled with shoppers to catch a glimpse of the impressive display.

Malvern-based Morgan Motor Company took pride of place outside the Guildhall where the firm displayed its new Plus 8 model.

The expanded event, sponsored by your Worcester News in conjunction with Worcester BID (Business Improvement District), wasn’t just about cars, though.

Lively street entertainment included stilt walkers, live music and salsa dancing, plus performances from Worcester Ukulele Club and Elgar School of Music Children’s Choir.

The event was opened by new Worcester City Council Mayor, Labour Councillor Pat Agar, duringone of her first engagements in the role.

“I’ve had a wonderful time,” she said after a walkabout where she spoke to exhibitors.

“There has been a lot of interest and it’s great to see so many people out. It’s very good for the city.

“I thought the Morgan’s were wonderful. They are marvellous.”

Nadja von Dahlen, marketing and events officer with Worcester BID, said they were really pleased with the turnout.

“The city centre has been buzzing with the latest models and classic cars drawing large crowds,” she said.

“Our local food and coffee shops in particular have been very satisfied with the increased footfall and spend. The feedback from traders and the public has been very positive."


  • Worcester Motor Festival picture gallery

    Shoppers couldn’t fail to miss the impressive selection of classic and vintage cars which spanned five city centre streets.

    The Shambles saw some of the oldest motors including a 1924 Rolls Royce, a 1935 Austin and 1949 Ford Anglia.

    Robert Dance, from Morgan, said the renowned company’s vehicles received plenty of interest.

    “People have been talking to us and admiring the two cars we’ve got here,” he said.

    “I think our position outside the Guildhall suits us.”

    Also turning heads on the High Street was the Ginetta motor car driven by 19-year-old Worcestershire GT Championship racer Zoe Wenham.

    “We’ve had quite a few people stop and ask about the car,” said Zoe, who lives in Kemerton, near Bredon. It’s attracted a lot of children, too.”

    A number of county-based car dealerships showcased the latest motors on the market from the likes of Ford, Yamaha, Honda and Skoda.